In preparation for the launch of their latest album, Coexist, The XX teamed up with Microsoft to create a site to showcase the “art of digital sharing”. It includes an interactive and immersive visualisation of a world map, tracking the stream of the album as it is shared around the globe.

Fans are able to move the “time slider” next to the map that tracks the album’s movements over time in the lead-up to the release. Users can share the stream themselves to spread it even further.

To experience the viral explosion, click here: http://coexist.thexx.info/

Love,

Sheekster