Dear Musicians,

If you wanted to start making money from your music videos, would you go to the extent of turning it into an online shopping experience? Well that’s what Australian rapper, Iggy Azalea, did with her song “I Think She Ready” .

The difference in this experience are the “S” icons that repeatedly appear throughout (see below).

When you click on one of these icons, the video will pause and pull up a page showcasing all of the products worn in the shot. From there, you’re only a few clicks away from adding those items to your shopping cart.

As others have mentioned, this could go beyond a clothes shopping experience and we might soon have the opportunity to purchase furniture, trips, cars, beverages… maybe even life insurance through 5 minute music video.

Will you take the leap?

Love,

Sheekster